Why scent marketing
Let us introduce you to amazing world of scents and rich variety of possibilities it brings to the marketing. This is where our most primary sense meets new vision of customer experience and modern technology. The results are beyond your imagination.
Scent marketing is a rapidly expanding market presenting a new sensorial communication field. Being aware of the power of its influence on customers, more and more businesses start using scent as part of multi-sensory marketing strategies to enhance customers’ experiences of a location and its products or services. However, including scent marketing wisely in your marketing strategy means being aware of the importance of all kinds of customer sensory experience. Scents, colours, music should perfectly fit together – the more senses you involve, the bigger impact it has.
Why sense of smell is so important? Being most primary of all the senses, it influences 75% of our emotions. So, scent marketing is a perfect tool to correspond directly with emotions, creating a dialogue with the consumer. Therefore it can work for you by strengthening brand identity, as scent carries very strong recognition potential. It is also a great way to deepen the brand experience during any kind of product campaigns, including seasonal events (like Valentine, Easter, Summer and many other).